I’m a Product Designer with 8+ years in e-commerce and enterprise, specialising in design systems that scale. I build and govern multi-brand systems where structure meets flexibility—balancing brand identity, accessibility, and technical precision.

I bridge design and engineering through a deep understanding of tokens, variables, and component architecture, using tools like Supernova to turn design intent into production-ready code. I bring a commercial mindset and sharp attention to detail, creating documentation engineers can trust and teammates can easily follow.

As a senior IC, I define technical direction, raise the bar for craft, and mentor others in systems thinking and accessibility. I’ve helped teams at Endeavour X, Laithwaite Wine Group, and Everlab build systems that are consistent, flexible, and built to last.

And while I take my craft seriously, I keep the tone human—accessibility and good systems are like salt in pasta water: invisible when done right, but everything tastes better because of it.